Quick answer
Average order value (AOV) = total revenue ÷ number of orders. $12,500 from 250 orders is $50.00 per order.
Enter total revenue and the number of orders. The calculator returns the average order value.
Related tools: Customer Lifetime Value Calculator: Customer lifetime value from revenue, margin and churn. YouTube Earnings Calculator: Estimated ad earnings from views and RPM. Conversion Rate Calculator: Share of visitors who convert.
How to use the Average Order Value Calculator
- Enter total revenue ($) (0 or more).
- Enter number of orders (above 0).
- Press Calculate to see the result, and use Reset to start again.
| Input | What to enter | Allowed values |
|---|---|---|
| Total revenue | A number, in $ | ≥ 0 |
| Number of orders | A number | > 0 |
Formula and method
Formula
AOV = revenue ÷ orders
IEEE-754 double precision; shown to the decimals indicated.
Use the same period for both.
Worked examples
These examples are verified: each one is an automated test case that the live calculator must reproduce exactly.
Example 1
Inputs: Total revenue = 12500; Number of orders = 250.
| Result | Value |
|---|---|
| Average order value | $50.00 |
Example 2
Inputs: Total revenue = 999; Number of orders = 37.
| Result | Value |
|---|---|
| Average order value | $27.00 |
The first line is the headline result (average order value). IEEE-754 double precision; shown to the decimals indicated.
Why AOV matters
Revenue is orders times AOV, so raising AOV by 10% lifts revenue by 10% with the same traffic. Bundles, free-shipping thresholds and upsells are the usual levers. Compare AOV with the cost to acquire a customer to see if each order is profitable.
Reading it correctly
AOV is an average, so a few very large orders can raise it while most customers spend less. Look at the median order and the spread as well. Use net revenue after refunds if you want to measure what you keep.
How the result changes with total revenue
Holding every other input at the first worked example, this table changes only total revenue. It shows how sensitive the answer is to that one value; each row was produced by running this calculator.
| Total revenue | Average order value |
|---|---|
| 6250 | $25.00 |
| 12500 | $50.00 |
| 25000 | $100.00 |
| 50000 | $200.00 |
What happens with invalid input
These messages are produced by the calculator itself, so you know what to fix.
- Number of orders: entering "0" shows "Number of orders must be greater than 0." beside that field and no result.
- Total revenue: left empty shows "Enter total revenue." beside that field and no result.
Choosing between the Average Order Value Calculator and similar calculators
Each row shows what a related calculator on this site asks for and what it returns, so you can pick the one that matches your question.
| Calculator | You enter | It returns |
|---|---|---|
| [Customer Lifetime Value Calculator](/business/customer-lifetime-value-calculator/) | average revenue per customer per month, gross margin and monthly churn rate | Customer lifetime value |
| [YouTube Earnings Calculator](/business/youtube-money/) | views and revenue per 1,000 views | Estimated earnings |
| [Conversion Rate Calculator](/business/conversion-rate-calculator/) | conversions and visitors | Conversion rate |
| [Cost Per Acquisition Calculator](/business/cost-per-acquisition-calculator/) | marketing and sales spend and new customers or conversions | Cost per acquisition |
| [Cost Per Click Calculator](/business/cost-per-click-calculator/) | ad spend and clicks | Cost per click |
Background: business metrics
Business ratios depend on exactly which costs and revenues you include, so read each page's definition. Two common checks: break-even units = fixed costs ÷ (price − variable cost per unit), so $50,000 of fixed costs with a $10 price and $5 variable cost breaks even at 10,000 units; and net profit margin = net profit ÷ revenue, so $20,000 profit on $100,000 revenue is 20%.
Return on investment ignores time: 20% over five years is far less impressive than 20% in one, so compare returns over the same period.
Assumptions and limitations
- Orders must be positive
If a required value is empty, not a number, or outside its allowed range, the form marks that field with a message and shows no result instead of a misleading number. The automated checks deliberately try invalid entries for number of orders and total revenue to confirm this.
Frequently asked questions
What is a good AOV?
It depends on the product; compare with your own trend.
Is AOV the same as revenue per customer?
No, customers can place several orders.
Should I include shipping?
Be consistent; many shops exclude it.
What does the Average Order Value Calculator calculate?
Revenue per order. It returns Average order value.
What formula does the Average Order Value Calculator use?
AOV = revenue ÷ orders. Use the same period for both.
What do I need to enter in the average Order Value Calculator?
You enter Total revenue ($) and Number of orders.
How is the result rounded or limited?
IEEE-754 double precision; shown to the decimals indicated. Orders must be positive.
What is an example of a average Order Value result?
With total revenue 12500 and number of orders 250, the average order value is $50.00.
Related calculators
- Customer Lifetime Value Calculator — Customer lifetime value from revenue, margin and churn.
- YouTube Earnings Calculator — Estimated ad earnings from views and RPM.
- Conversion Rate Calculator — Share of visitors who convert.
- Cost Per Acquisition Calculator — Cost of acquiring one customer or conversion.
- Cost Per Click Calculator — Average cost of each ad click.
- Economic Order Quantity Calculator — Order size that minimizes ordering and holding costs.
- Coin Value Converter — Convert pennies, nickels, dimes and quarters to dollars and back.
- Payment Processing Fee Calculator — Fee on a payment from a percentage and fixed charge you enter.
Sources
- Common definition used on this page. No single authoritative standard defines it, so the exact formula is stated in the formula section above
Content last reviewed 2026-11-04. Formulas and worked examples are checked by automated tests against independently computed values.